Analysis Of Decreasing User Engagement On Platforms

Internet is littered with varied ideas of user engagement given user engagement comes in equally varied models. But they all share this common notion: Customer engagement begins with a customer’s first interaction with your brand and extends beyond the point of purchase. User engagement can be a very important metric in measuring the growth and health of the product the platform portrays. A lot of companies use ‘user engagement’ as a KPI in measuring their growth. Unfortunately, this KPI has been on a sharp decline recently and this could be of great concern to any company since user engagement is a measure that correlates to a product or service’s success or failure.


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